84 Lumber’s “The Journey” film, Directed by Saint Cloud Founder Cole Webley, won a Bronze Lion at the Cannes Lions International Festival of Creativity. The full film, first shown during Super Bowl LI in February, attracted international attention in January when FOX rejected its depiction of the U.S.-Mexico border wall for being too controversial.
Since then, it was named AdWeek’s #1 Super Bowl commercial and its story of grit and determination became a lightning rod for discussion around advertising, corporate social responsibility, and equality.
Saint Cloud is so proud of Cole and his own journey to this point.
Here is a behind the scenes film made for this classic spot.